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Choosing a PPC (pay-per-click) marketing agency isn’t just a random Google search and a phone call away. It’s a crucial business decision that can either boost your brand visibility and sales or drain your marketing budget without results. But that also means the competition among PPC agencies is fiercer than ever. These are Four Crucial Factors You Have to Notice Before Deciding on a PPC Marketing Agency The study emphasizes the need for balanced investment in SEO and PPC for better online visibility. This research article on SEO and PPC marketing strategies highlights “that most website owners rarely invest in both SEO and PPC together, impacting their search engine marketing (SEM) effectiveness and budget utilization strategies.” Before you jump into a contract, here are four crucial factors you must consider when hiring a PPC marketing agency . Their Track Record Speaks Louder Than Their Proposal Don’t get carried away by fancy presentations or big promises. Real results matter. ...